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Executive Protection Company Branding



One of the key elements is market positioning. This begins with strategizing how you and your company are different from the competition. As part of this process, come up with a one-word positioning statement.

As an example: Volvo’s word is “safety” while Victoria Secret’s is “sexy”.

What is yours? Once complete you will want to rank your company on a positioning chart relative to your competitors in the industry. The axes of the positioning chart are up to […]

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Celebrity Protector Kent Moyer Talks High-Profile Security for A-List Clients

Think about the time and energy it takes you to plan your Saturday night. Le stress, am I right? Now think about planning an entire security detail for The Real Housewives of New York‘s vacation in Morocco. Where the hell do you even start? Just ask celebrity protector Kent Moyer.

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Martial Arts for the Executive Protection Agent

I am a huge fan of martials arts and the techniques and principals I have learned and practiced have been influential to my Executive Protection. Over the course of 46 years I have earned a 7th Degree Black Belt Kyoshi/Shihan certified by a Japanese organization, trained in Aikido with Sensei Haruo Matsuoka & Shihan Steven Seagal, and continue to train at the Gracie Academy in Jiu-Jitsu. I recommend that all Executive Protection Agents train in martial arts. An attack is a race against time and speed in which one needs to create distance, stop the bad guy, and […]

The Protective Advance

What is an Advance?  It is a security survey of all parts of an itinerary to include hotels, restaurants, vehicles, other transport, hospitals, doctors, & routes of travel.  The Advanceis done by Executive Protection Agents prior to the arrival of the protective detail at each city, state, or country that the protectee visits. Advances are the most important aspect of Executive Protection.

The Advance is designed to ensure the protectee’s visit and daily schedule proceeds in a secure and smooth manner.  The first concern of the Agent is that the protectee is safe, as a result the Advance imagines all possible […]

The Myth of the Gun in Executive Protection

When I first started working in security almost 20 years ago, most security companies thought executive protection was an off-duty police officer whose primary advantage was that he could carry a gun.  Very few, if any, had formal Executive Protection training.  Most security companies are slowly beginning to change, but many still do not have any Executive Protection training program or hiring requirements for formally-trained Executive Protection Agents.  Instead you will see that the gun holds a critical place in their tool kit and marketing endeavors.  Let me tell you the gun is the most useless tool in executive protection. […]

General Aviation Airports Present a Weak Link in Security

This article is not a terrorist plot and is only written for the purpose of creating security awareness and preventing the potential scenario described in this article. 


A Cessna jet with three passengers leaves a local Los Angeles-area airport for a VFR flight to another local airport which takes only 10 minutes. The three passengers, dressed in pilot uniforms, seemed like they were going to work as usual. But on this day, it was a different mission. As the Cessna was cleared for landing, they were going over last minute details of another flight they had planned.  […]

Analysis: The Bodyguard vs. The Executive Protection Agent


Within the security industry, we have seen a decline of the term bodyguard over the past 5 years. Bodyguard has come to symbolize the buffoon who we see aggressively pushing crowds in images with celebrities in gossip magazines. This caricature could include the off-duty cop who can carry a concealed weapon, the bouncer who is very large, or the martial artist who can fight well.

These bodyguards have been involved in selling information to the tabloids, violating confidentiality agreements, various use of force incidents, having improper or no licensing, hiring independent contractors and misclassifying security employees, carrying guns or weapons without […]

The World’s Most Dangerous Countries

Travel and Leisure has put together a list of the Top 15 most dangerous countries complete with the allure, the warning and a Go/No Go summary.  To read the article click here.  The countries that make the list, in order, are:

  1. Pakistan
  2. Sudan
  3. Georgia
  4. Lebanon
  5. North Korea
  6. Syria
  7. Yemen
  8. Uzbekistan
  9. Iran
  10. Algeria
  11. Afghanistan
  12. Eritrea
  13. Zimbabwe
  14. Burma (Myanmar)
  15. Iraq

Preparing for the Emergency Before It Happens

Emergencies always occur without notice. Those who are involved rarely have knowledge that an emergency is about to happen, let alone have prepared for one. Whether it is a terrorist attack, natural disaster, accident or civil unrest, it is always just a matter of time before the next emergency hits.

When preparing for an emergency at home, know the necessities and be aware of your surroundings and resources. There are several ways you can protect yourself and your family before an emergency ever occurs. This includes being knowledgeable of the types of emergencies and disasters that might affect your area, prepare […]

Video: Safety and Protection in Mexico