What is Customer Centricity?

A strategy that aligns a company’s development/delivery of products/services with the current & future needs of a select set of customers to maximize their long-term financial value to the firm.

Do you ever get a customer that pays a low bill rate and never seems to be satisfied with your service? If that is the case, a customer-centric focus will be ideal for your company as it was for mine. WPG has implemented a customer-centric program into our Threat Management & Executive Protection Company. I highly recommend that all security companies consider such strategy and […]

2018-06-28T18:51:50+00:00Comments Off on What is Customer Centricity?

Creating Business Growth, Strategic Alliances for Executive Protection Companies

One of the most important classes I took at the Wharton Business School was on Strategic Alliances. Out of 8,000 security firms in the world, 95% report less than $5 million dollars in revenues. They are mostly “mom & pop” companies. The Executive Protection industry is a small niche operating with only 1-2 main accounts forcing the owner to work the executive protection detail vs running his business. So how do you get to the next level with your company? By creating new growth! In a Harvard Business School Bain Consulting study 7 out 8 companies failed to achieve profitable […]

2018-06-28T18:51:50+00:00Comments Off on Creating Business Growth, Strategic Alliances for Executive Protection Companies

Positioning Your Company in the Executive Protection Market!

Think of positioning your brand in the market like an acupuncturist finding that one point with a needle that hits the right spot & location on your body. If you are able to hit the right spot or location on the body; that one needle triggers a positive response in your whole system. This is the foundation to create your brand. You need to find your “right spot” or “position” within the market.   Positioning is one idea, that your customers & clients associate your name with.

Position is very powerful and it is one of the tools in the […]

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Business Lifecycles for Executive Protection Companies

business cycle

Where are you at in your business lifecycle or do you even know? Knowing where your business stands will help you predict problems that are natural to each stage. Just as diapers are a typical problem for a toddler, business development can be a challenge from infancy to the young adult business lifecycle. Each business lifecycle is a transition to a new phase where you will encounter new problems & issues. The key to minimizing stress, get formal business training, & optimize growth to be prepared.

There […]

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Executive Protection Company Branding



One of the key elements is market positioning. This begins with strategizing how you and your company are different from the competition. As part of this process, come up with a one-word positioning statement.

As an example: Volvo’s word is “safety” while Victoria Secret’s is “sexy”.

What is yours? Once complete you will want to rank your company on a positioning chart relative to your competitors in the industry. The axes of the positioning chart are up to […]

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Martial Arts for the Executive Protection Agent

I am a huge fan of martials arts and the techniques and principals I have learned and practiced have been influential to my Executive Protection. Over the course of 46 years I have earned a 7th Degree Black Belt Kyoshi/Shihan certified by a Japanese organization, trained in Aikido with Sensei Haruo Matsuoka & Shihan Steven Seagal, and continue to train at the Gracie Academy in Jiu-Jitsu. I recommend that all Executive Protection Agents train in martial arts. An attack is a race against time and speed in which one needs to create distance, stop the bad guy, and […]

2018-06-28T18:51:51+00:000 Comments

The Protective Advance

What is an Advance?  It is a security survey of all parts of an itinerary to include hotels, restaurants, vehicles, other transport, hospitals, doctors, & routes of travel.  The Advanceis done by Executive Protection Agents prior to the arrival of the protective detail at each city, state, or country that the protectee visits. Advances are the most important aspect of Executive Protection.

The Advance is designed to ensure the protectee’s visit and daily schedule proceeds in a secure and smooth manner.  The first concern of the Agent is that the protectee is safe, as a result the Advance imagines all possible […]

2018-06-28T18:51:51+00:000 Comments

The Myth of the Gun in Executive Protection

When I first started working in security almost 20 years ago, most security companies thought executive protection was an off-duty police officer whose primary advantage was that he could carry a gun.  Very few, if any, had formal Executive Protection training.  Most security companies are slowly beginning to change, but many still do not have any Executive Protection training program or hiring requirements for formally-trained Executive Protection Agents.  Instead you will see that the gun holds a critical place in their tool kit and marketing endeavors.  Let me tell you the gun is the most useless tool in executive protection. […]

2018-06-28T18:51:51+00:000 Comments

General Aviation Airports Present a Weak Link in Security

This article is not a terrorist plot and is only written for the purpose of creating security awareness and preventing the potential scenario described in this article. 


A Cessna jet with three passengers leaves a local Los Angeles-area airport for a VFR flight to another local airport which takes only 10 minutes. The three passengers, dressed in pilot uniforms, seemed like they were going to work as usual. But on this day, it was a different mission. As the Cessna was cleared for landing, they were going over last minute details of another flight they had planned.  […]

2018-06-28T18:51:51+00:000 Comments

Analysis: The Bodyguard vs. The Executive Protection Agent


Within the security industry, we have seen a decline of the term bodyguard over the past 5 years. Bodyguard has come to symbolize the buffoon who we see aggressively pushing crowds in images with celebrities in gossip magazines. This caricature could include the off-duty cop who can carry a concealed weapon, the bouncer who is very large, or the martial artist who can fight well.

These bodyguards have been involved in selling information to the tabloids, violating confidentiality agreements, various use of force incidents, having improper or no licensing, hiring independent contractors and misclassifying security employees, carrying guns or weapons without […]

2018-06-28T18:51:51+00:000 Comments